Description
Compensation & Location
Location: Torrance, CA (100% onsite)
Pay Range: $48.00 – $55.00 per hour (based on experience, geographic region, and internal equity)
Schedule: Full-time contract opportunity supporting a leading global automotive brand, with the potential to convert to a full-time position after 6 months depending on performance and business needs
Travel: Up to 25%
Benefits: Health, Vision, Dental, Life Insurance, 401k, Continuing and on-demand education
Must be willing to work 100% onsite in Torrance, CA
ONLY W2 – NO CORP to CORP – NO 3rd Parties
NO SPONSORSHIP AVAILABLE FOR THIS ROLE
Position Summary
We are seeking an experienced Senior Brand Strategy & Integrated Marketing Lead to develop and drive brand strategy for a major automotive brand and translate that strategy into integrated marketing plans that strengthen the brand, support sales, and drive long-term business growth.
This highly visible role will help shape and execute major brand initiatives throughout the year, including vehicle launches, sustainment campaigns, brand campaigns, events, partnerships, sponsorships, and special projects. The position will work closely with internal stakeholders, senior leadership, creative agencies, and external partners to ensure marketing initiatives remain strategically aligned, on schedule, and within budget.
The ideal candidate brings 10+ years of brand marketing or advertising experience, strong experience leading creative agencies from the client side, and demonstrated success developing brand strategies, annual business plans, integrated campaigns, budgets, and performance metrics.
This is a contract-to-hire opportunity supporting a leading global automotive brand, with the potential to convert to a full-time position.
Key Responsibilities
Brand Strategy & Business Planning
Develop and drive brand strategy for the assigned automotive brand
Play a key role in developing the annual business plan, including goals, strategies, key initiatives, budgets, and performance expectations
Lead a team supporting brand strategy and execution across model launches, sustainment efforts, brand campaigns, events, and partnerships
Manage holistic campaign performance across creative, website, social, and other marketing channels
Analyze campaign and business performance, identify gaps and root causes, and develop timely recommendations and countermeasures
Lead creative agency partners and ensure agency resources and deliverables align with brand priorities
Partner with department leadership to develop annual agency scopes of work, including deliverables, staffing requirements, and fees
Report brand strategy, campaign performance, progress, risks, and results to senior leadership
Creative Development
Lead and direct development of creative assets supporting brand campaigns, vehicle launches, sustainment campaigns, regional sales events, and multicultural marketing
Provide strategic direction to agencies and vendors throughout the creative development process
Attend commercial shoots and provide direction regarding brand and product representation
Coordinate communication among creative agencies, internal departments, associates, and external partners
Ensure creative work remains consistent with overall brand strategy and business objectives
Brand Partnerships & Sponsorships
Support major brand partnerships and sponsorships, including sports, entertainment, events, and other brand integrations
Coordinate creative assets, event execution, partner requirements, and associated marketing initiatives
Work across internal and external teams to maximize the value and impact of brand partnerships
Special Projects
Support major strategic marketing initiatives and special projects as assigned
Projects may include international or export marketing, major sporting-event partnerships, Team USA-related initiatives, and other high-profile brand programs
Flex across other areas of the Marketing Division as business priorities evolve
What You’ll Be Working On
Automotive brand strategy and long-term brand development
Annual business planning, marketing strategy, budgets, and KPIs
Major vehicle launches and model sustainment campaigns
Integrated brand campaigns across traditional, digital, social, website, events, and partnerships
Creative strategy and development
Creative agency leadership and scope-of-work management
Campaign performance analysis and optimization
Regional and multicultural marketing initiatives
Brand partnerships and sponsorships
Major sports and event marketing initiatives
Cross-functional coordination with internal marketing teams, field organizations, dealers, agencies, and external partners
Executive-level marketing presentations and recommendations
Required Skills & Experience
Bachelor’s degree in Marketing, Business Management, or a related field
10+ years of brand marketing or advertising experience; automotive industry experience preferred
Proven experience developing brand strategy and annual business plans, including goals, budgets, strategies, and KPIs
Strong analytical skills with the ability to evaluate campaign and business performance, identify root causes, and translate findings into clear recommendations and countermeasures
Experience leading creative agencies as the direct client, including management of scope of work, staffing/FTEs, deliverables, and agency fees
Current knowledge of creative development across traditional media, digital, social, events, and brand integrations
Experience managing brand partnerships and sponsorships
Export or international marketing experience is a plus
Knowledge of Tier 1, Tier 2, and Tier 3 automotive marketing
Experience working with field teams, dealers, and Dealer Advertising Associations (DAAs)
Experience leading and developing direct reports
Experience supporting multiple brands or departments is a plus
Strong communication and presentation skills, including experience presenting to and working with senior executives
Ability to manage multiple complex projects, budgets, agencies, and stakeholders simultaneously
Ability to ramp up quickly and adapt as business priorities and organizational needs change
Proficiency with Microsoft Office, including strong Excel and PowerPoint skills
Comfortable using AI productivity tools such as Microsoft Copilot or ChatGPT
Ability to analyze marketing data and translate findings into clear business recommendations
Working Conditions
Full-time, 100% onsite in Torrance, CA
Travel up to 25% for commercial shoots, events, partnership activities, and meetings
Expected to oversee approximately three direct reports, subject to change based on business needs
Requirements
Required Skills & Experience
Bachelor’s degree in Marketing, Business Management, or a related field
10+ years of brand marketing or advertising experience; automotive industry experience preferred
Proven experience developing brand strategy and annual business plans, including goals, budgets, strategies, and KPIs
Strong analytical skills with the ability to evaluate campaign and business performance, identify root causes, and translate findings into clear recommendations and countermeasures
Experience leading creative agencies as the direct client, including management of scope of work, staffing/FTEs, deliverables, and agency fees
Current knowledge of creative development across traditional media, digital, social, events, and brand integrations
Experience managing brand partnerships and sponsorships
Export or international marketing experience is a plus
Knowledge of Tier 1, Tier 2, and Tier 3 automotive marketing
Experience working with field teams, dealers, and Dealer Advertising Associations (DAAs)
Experience leading and developing direct reports
Experience supporting multiple brands or departments is a plus
Strong communication and presentation skills, including experience presenting to and working with senior executives
Ability to manage multiple complex projects, budgets, agencies, and stakeholders simultaneously
Ability to ramp up quickly and adapt as business priorities and organizational needs change
Proficiency with Microsoft Office, including strong Excel and PowerPoint skills
Comfortable using AI productivity tools such as Microsoft Copilot or ChatGPT
Ability to analyze marketing data and translate findings into clear business recommendations
