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Accelevents
Remote, NA, United States
10 days ago
Accelevents
Remote, United States
10 days ago

Description

Accelevents is seeking a Director of Demand Generation to build upon our exponential growth in a rapidly evolving industry that is changing at the speed of light.  As the marketplace continues to demand innovative solutions to host virtual and hybrid events, this role has an opportunity to disrupt convention and create a defined pathway towards growth and revenue acceleration. 

Reporting directly to the Head of Marketing & Growth, you will have an opportunity to accelerate our growth flywheel through a mix of creativity, technology, and analytics. This high profile, high impact position will play an essential role in driving the organization’s growth by creating awareness and demand for our event technology solution.

The Director of Demand Generation is expected to:

  • Architect and execute demand generation and growth-focused initiatives that drive sustainable top of funnel and middle of funnel qualified prospects.
  • Develop integrated, omnichannel paid and organic strategic programs that create awareness and materially increase overall opportunities pipeline in conjunction with sales goals.
  • Work within our marketing stack (Hubspot) to set up and implement persona-based communication sequences, source attribution, nurturing, and user journey lead scoring.
  • Utilize the current content library and create new assets for strategic, targeted campaigns.
  • Use data to analyze campaign outcomes against KPIs such as cost per click, cost per lead, customer acquisition cost, goal conversions, and revenue attribution.
  • Construct reports and dashboards that track performance against goals.
  • Improve the efficiency and effectiveness of our marketing automations to increase conversion rates at every stage of the funnel.
  • Enhance operational processes to streamline procedures and measure effectiveness, performance and ROI of marketing spend.
  • Partner closely with other leaders on the Marketing, Sales, and Customer Experience teams to develop and promote marketing materials to drive awareness and interest and measure the results of those initiatives.
  • Oversee and manage demand generation budget including tools, campaign spend, and agency relationships.

The ideal candidate will have:

  • 7 - 10 years of experience in demand generation, growth or user acquisition roles at a B2B SaaS company
  • Consistent track record of success delivering qualified leads, buyer engagement, and pipeline
  • Data-driven approach, with experience developing a KPI framework, optimizing metrics, and tracking performance against growth goals
  • Solid understanding of the full marketing stack including lead-scoring, segmentation, revenue attribution, influence, and ROI
  • Hands-on experience with SEO, SEM, Google Analytics, digital technologies including marketing automation and CRM tools
  • Superb organizational skills and attention to detail
  • Experience using HubSpot (required)
  • Excellent written and verbal communication skills
  • Experience working in a remote environment with a global team, preferably in a startup
  • An entrepreneurial spirit, needing minimal guidance to come up with creative solutions to problems

Please note: this role is remote but only in the United States and requires the appropriate work authorization.

Why work with us?

  • Join an exciting and fast-paced company where your work improves the company every day
  • Help us grow and refine the best virtual events platform on the market, while growing and developing yourself as an individual
  • Take advantage of significant opportunity for professional growth and ability to see the results of your hard work quickly
  • Enjoy a permanently remote working environment that was established pre-2020
  • Contribute to a strong culture of positivity, teamwork, and fun!
  • For full-time employees based in the U.S., be covered by a competitive benefits package including:
    • Strong healthcare plan with 100% of employee premiums paid for medical, dental, and vision coverage and 40% of premiums paid for dependents
    • Annual contributions to a health savings account (HSA) by Accelevents depending on the healthcare plan chosen
    • Eight weeks paid family leave for new parents after six months of tenure; twelve weeks paid leave after twelve months of tenure
    • Short-term disability and long-term disability plans
    • Accelevents-sponsored life insurance
    • Holiday schedule following the stock market holiday calendar plus three floating holidays
    • Unlimited paid time off for vacation, sick/wellness, and personal leave, with a recommended minimum of 15 days off per year
    • Technology reimbursement for office equipment


Requirements

See above

Job Information

  • Job ID: 57790838
  • Location:
    Remote, United States
  • Position Title: Director of Demand Generation (Remote)
  • Company Name: Accelevents
  • Job Function: Customer Strategy,
    Global,
    Marketing Analytics,
    Online Marketing,
    Social Media,
    Strategy
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Required Travel: 0-10%
  • Salary: $110,000.00 - $130,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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