Description

The Las Colinas Association is seeking a highly organized digital marketing professional who enjoys creating content, managing projects from concept to completion and bringing ideas to life across websites, social media, email marketing and community initiatives.

Under the guidance of the Marketing and Community Relations Director, the Digital Marketing and Communications Manager will lead the execution of digital communications, social media, website content, e-newsletters, creative campaigns and event marketing initiatives.

KEY RESPONSIBILITIES

Digital Marketing & Content Strategy

• Develop and execute digital marketing strategies across social media, email and web platforms.
• Create engaging content including graphics, videos, photography and written communications.
• Manage social media channels, content calendars and community engagement.
• Monitor performance metrics and optimize campaigns to maximize reach and engagement.

Content & Communications

• Write, edit and publish website content, blogs, newsletters and member communications.
• Develop creative campaigns and editorial content that support organizational initiatives.
• Ensure all communications reflect the Las Colinas Association's brand and voice.

Website & Digital Platforms

• Maintain website content, landing pages and digital resources.
• Manage digital marketing platforms and assist with website enhancements and user experience improvements.
• Support the ongoing maintenance and optimization of online tools and member-facing platforms.

Creative Services

• Design marketing collateral, digital assets and promotional materials for print and online use.
• Produce creative content that supports organizational branding, events and community initiatives.

Community Engagement & Event Marketing

• Support the promotion and execution of community events and special initiatives.
• Develop event marketing materials, webpages and attendee communications.
• Represent the Las Colinas Association at community events and, when needed, capture photography and video content.

Requirements

Required

• Bachelor's degree in Marketing, Communications, Journalism, Business or a related field.
• Minimum of 2–3 years of professional experience in digital marketing, communications, content creation or a related field.
• Proven track record of managing digital marketing campaigns and social media platforms.
• Strong working knowledge of industry-standard graphic design tools, particularly the Adobe Creative Suite.
• Exceptional writing, editing and communication skills.
• Solid project management and organizational abilities with the capacity to manage multiple priorities simultaneously.
• Experience creating content across various digital channels, including websites, email marketing and social media.
• Experience with website content management systems and email marketing platforms.
• Ability to work independently while collaborating effectively within a team environment.

Preferred

• Experience with photography, videography and video editing.
• Experience with paid social media advertising and analytics reporting.
• Familiarity with community-based marketing, event promotion or nonprofit organizations.
• Experience managing multiple digital platforms and marketing technologies.