Description

POSITION OVERVIEW

The Marketing and Sales Enablement Specialist plays a critical role in driving Vitalus' market growth by supporting the marketing team in executing strategic initiatives that align with the company’s commercial objectives. This position bridges the gap between marketing and sales, contributing to the development and nurturing of leads, facilitating effective follow ups, and ensuring seamless transitions through the sales pipeline. With a strong mix of creativity, strategic insight, and analytical skills, this role helps position Vitalus for continued growth and success while enhancing sales enablement efforts. Term length - 18 months.

VALUES: Integrity, Care & Expertise (ICE)

PURPOSE: Improving Lives – By unlocking the Nutritional Value of Milk

KEY RESPONSIBILITY AREAS

Lead Nurturing and Opportunity Development

• Evaluate and nurture marketing-qualified leads (MQLs), providing tailored information to address their needs and advance them through the sales pipeline. 
• Engage with leads one-on-one to understand their needs, highlight how Vitalus products can meet their objectives, and document interactions in the CRM.
• Track lead engagement across various marketing campaigns, evaluating their ongoing interest and potential for further progress in the pipeline. 
• Enable a seamless and effective handoff to sales leaders by preparing comprehensive profiles and rationale for qualifying opportunities.
• Support efficient pipeline management by monitoring lead engagement in CRM to ensure alignment across marketing and sales teams. 

 Tradeshow and Commercial Event Marketing

•  Research and maintain an up-to-date list of tradeshows and industry events relevant to Vitalus’ business objectives. 
•  Assist the commercial team in pre-event preparations, such as identifying key prospects, sending invitations to increase booth traffic, and generating leads. 
•  Organize pre-show meetings and prepare participants, aligning them with event objectives, key messaging, and activities.
•  Coordinate and select samples and giveaways for tradeshows while ensuring technical and regulatory compliance.
•  Gather and analyze post-event feedback to provide actionable insights to improve future performance and ROI.
•  Provide accurate trade show budget estimates to support effective fiscal planning.

Market Research

•  Conduct market research to identify trends, customer preferences, and competitive landscape.
•  Gather and analyze data to support marketing strategies and commercial decision-making.
•  Prepare reports and presentations on market research findings.
•  Stay updated on industry developments and emerging trends.

 Marketing Operations

• Support the execution of marketing strategies, corporate branding communications and advertising.
• Coordinate day-to-day project management tasks to ensure marketing initiatives are executed on time and within scope.
• Assist in development of brand positioning strategies to differentiate Vitalus in the market.
• Serve as the primary liaison between Vitalus and external marketing agencies to ensure alignment of strategic goals and deliverables.
• Handle other ad hoc tasks as assigned by Sr. Director, Marketing. 

Please note that this is a Hybrid role with a minimum of 3 days in office.

Requirements

COMPETENCIES (Knowledge, Skills, Ability)

• Proven ability to think strategically, creatively, analyze complex information, and make data-driven decisions to achieve organizational goals and drive business growth.
• Strong oral and written communication skills.
• Ability to cultivate positive relationships with internal departments, external partners, customers, and sales representatives.
• Excellent organizational and project management skills, with the ability to coordinate multiple initiatives and meet deadlines under pressure.
• Proficiency with project management platforms, such as Monday.com, and CRM tools.
• Self-motivated and capable of working independently with minimal supervision.
• Problem solver with solid analytical skills and the ability to troubleshoot.

MINIMUM QUALIFICATIONS

• Degree in Marketing, Product Communications, Sales or Business with at least 5 years of work experience in a similar role in the F&B industry.
• Minimum 3 years of experience in B2B marketing is required.
• Strong time management skills, attention to detail, and ability to multitask and prioritize effectively with minimal supervision. 
• Demonstrates strong written and verbal skills to clearly communicate with all levels of the organization and external partners/customers.
• Professional level proficiency in MS Office. 
• The position may require occasional day travel and evening hours as needed in special circumstances.

EMPLOYER SUMMARY:

Vitalus Nutrition’s purpose is, “Improving lives by unlocking the nutritional value of milk” and one way we do that is by taking high-quality Canadian milk, isolating the valuable components, and transforming them into specialized ingredients for the nutritional and industrial markets. We are a trusted international supplier of specialty ingredients including Milk Protein Concentrates, Milk Protein Isolates, and VITAGOS™ for large-scale processors and top tier brands.

Our team is proud of what we do and the contributions we make in both our local and global communities. Our culture is deeply rooted in our values of Integrity, Care, and Expertise.

We offer a comprehensive Total Rewards package that includes: 

• Competitive Salary
• Health, Dental, Vision, AD&D, Life Insurance Benefits
• Employee Assistance Program
• Paid Time Off
• Stay Bonus (for completion of term)
• Service Recognition
• Social & Wellness Events