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Capital One
McLean, Virginia, United States
(on-site)
17 hours ago
Job Type
Full-Time
Job Function
Marketing

Description

Overview

Center 1 (19052), United States of America, McLean, Virginia

Capital One Trade Credit - Event Marketing (Hybrid)

Capital One Trade Credit - Event Marketing

Capital One Trade Credit provides a proven and uniquely differentiated full-service AR solution to enterprise-scale clients. We help grow and protect merchants by providing flexible Net 30, Net 60, and Net 90 term financing options for their business buyers, with the seamless B2B payment experience they expect. Merchants are paid upfront for transactions, are protected from credit and fraud risk, and are able to upgrade to a digital first, tech-enabled customer experience for their buyers. Capital One Trade Credit partners with hundreds of merchants across verticals throughout the United States. Merchants can offer their business customers an extended terms account that is instantly-decisioned and available for near-immediate use and one that can be underwritten on the business entity (vs. personal credit). These accounts feature payment terms up to 90 days, credit lines up to and beyond $1M where needed, billing and payment reconciliation tailored to business expectations, and online digital self servicing. Capital One Trade Credit is looking to aggressively grow its business by adding new enterprise clients and distribution partners.

About the Role:

The purpose of the Event and Marketing Associate is to drive lead generation, customer engagement, and brand awareness through carefully planned and expertly executed on-site and virtual events. Some travel will be required for the role.

The Event Marketing Principal Associate will be directly responsible for assisting with the strategic planning and development, as well as the tactical and operational execution of all on-site events, webinars, and supporting marketing and logistical activities. This includes managing a comprehensive event calendar, coordinating event logistics, including contracting with third party event producers, crafting promotional campaigns, and analyzing performance metrics to ensure continuous improvement. The role involves collaborating with cross-functional teams to align event and webinar strategies with overall marketing goals, ensuring each initiative is executed seamlessly and delivers maximum value. This position will report directly to the Sr Manager, Demand Generation and Content Marketing.

How our hybrid model works
This role is hybrid meaning associates typically spend about half their time (2-3 days per week) in-person at one of our offices listed on this job posting . Monday and Fridays are enterprise- wide virtual work days . Tuesday, Wednesday and Thursday are in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:
  • Event Planning and Execution:
    • Plan, organize, and manage a calendar of events including industry conferences, trade shows, and virtual events (i.e. webinars)
    • Coordinate all event logistics such as venue selection, vendor management, exhibit services, sponsorship and speaking engagement details, booth resource scheduling and on-site support.
    • Develop detailed project plans, timelines, and budgets for each event.
    • Stay up-to-date on industry trends, best practices, and new technologies to ensure innovative event experiences.
    • Research trade shows and industry expos; coordinate registration for Capital One attendees.


  • Webinar Management:
    • Develop and execute a comprehensive webinar strategy to support content, demand generation, and thought leadership.
    • Coordinate with internal stakeholders to identify key topics, speakers, and content.
    • Manage all aspects of webinar production, including scheduling, promotion, registration, and post-event follow-up.


  • Marketing and Promotion:
    • Create and implement marketing campaigns to promote events and webinars across multiple channels (email, social media, website, etc.).
    • Collaborate cross-functionally to produce high-quality promotional materials, including invitations, landing pages, invitation emails, and follow-up emails.
    • Create video and creative assets for promotions, as needed.


  • Project Management:
    • Develop project plans, timelines, and critical paths for each event and ensure that all stakeholders are aligned and informed.
    • Communicate frequent updates on project status and escalate roadblocks quickly to ensure deadlines are met.


  • Team Collaboration:
    • Collaborate cross-functionally to coordinate key stakeholders, communicate responsibilities, scope, and timeline.
    • Collaborate with the marketing, sales, and BD teams on key events, topics, and SLAs for promotion and follow-up


  • Performance Analysis:
    • Track and analyze event and webinar performance metrics to measure success and identify areas of opportunity.
    • Provide detailed reports and insights to senior management and stakeholders.


  • Vendor and Partner Management:
    • Build and maintain relationships with key vendors, partners, and industry associations to enhance event quality and reach.
    • Manage swag, printing, shipments and event materials (such as booth, flyers/brochures, banners, table cloths, technology etc...)


Basic Qualifications:
  • Bachelor's Degree or Military Experience
  • At least 3 years of B2B marketing experience, including event marketing, strategy, demand generation, brand management, and digital marketing including web and social media channels.
  • At least 3 years of Salesforce experience including lead and campaign management as well as reporting.


Preferred Qualifications:
  • Proven track record of delivering growth through events and webinars
  • Demonstrated success in managing large-scale events and webinars from concept to completion
  • Experience negotiating with vendors and suppliers to ensure cost-effective solutions, track expenses, and manage event budgets.
  • Track record of effectively working autonomously and navigating ambiguity.
  • Experience in managing creative processes, partnering with internal creative teams and external marketing agencies and developing marketing materials that drive results.
  • Detailed-oriented with strong prioritization and time management skills; can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
  • Pardot (Account Engagement) experience is a plus.


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Job ID: 74349330
Banking
McLean , VA ,

At Capital One, we’re changing banking for good. We were founded on the belief that no one should be locked out of the financial system. We’re dedicated to helping foster a world where everyone has an equal opportunity to prosper. We’re a bank. But we don’t think like one. We’re always thinking about what’s next. About how we can innovate. Inspire. And develop the tools our customers need to improve their financial lives. That’s where you come in. Your ideas, your experiences and your skills will help us make banking sim...

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