Description
The American Montessori Society (AMS) is seeking a highly organized, data-driven, and creative Marketing Manager to lead the organization’s marketing efforts. This role combines strategy, execution, technology, and storytelling to create campaigns that resonate with our audience and elevate the brand.
The ideal candidate is a HubSpot guru who can build sophisticated audience journeys, improve content segmentation, provide up to date campaign reporting, and help AMS deepen engagement across the Montessori community at large. A successful marketing manager is highly-collaborative, a proactive self-starter, and thrives in a mission-driven environment: they enjoy creating structured approaches to complex problems and can confidently manage multiple projects and stakeholders simultaneously.
What You’ll Do
Email Marketing and HubSpot Management
- Build, test, optimize, and send email campaigns for all AMS products and offerings including newsletters, event promotions, membership communications, fundraising campaigns, and professional development opportunities
- Leverage segmentation, automation, personalization, and A/B testing to improve engagement and conversion
- Build, manage, and optimize HubSpot workflows, automations, lead nurturing campaigns, forms, landing pages, lists, reporting dashboards, and integrations
- Maintain CRM data integrity and audience segmentation strategies
- Help develop scalable marketing operations processes, templates, and campaign workflows
- Manage campaign tracking, reporting, and marketing analytics
Campaign and Creative Management
- Lead end-to-end project management for integrated marketing campaigns from conception through launch and reporting
- Coordinate timelines, stakeholders, creation of creative assets, approvals, and deliverables across teams
- Manage marketing calendars and campaign workflows using Monday.com
- Help maintain brand consistency across digital, print, email, social, and event marketing materials
- Coordinate cross-channel promotional campaigns across email, social media, web, and paid or partner channels
- Collaborate with internal teams and external vendors to ensure accurate execution of promotion and deliverables
Social Media
- Maintain and manage content calendars across platforms including LinkedIn, Instagram, Facebook, and YouTube
- Collaborate on the development and execution of social media and content strategies
- Support creation and distribution of digital content including graphics, video clips, short-form content, event recaps, and thought leadership
Data, Analytics, and Reporting
- Track and analyze campaign performance across email, social media, web, and other channels
- Contribute to dashboards and reports that translate metrics into actionable insights
- Use data to inform strategy, optimize campaigns, and improve audience experiences
- Continuously evaluate and improve marketing systems, processes, and performance, while using metrics to provide actionable recommendations
Requirements
- 5+ years of experience in marketing operations, digital marketing, communications, and campaign management
- Deep expertise in HubSpot, including marketing automation, workflows, email marketing, reporting, segmentation, and CRM management
- Proven experience managing complex, multi-channel marketing campaigns
- Strong project management and organizational skills with exceptional attention to detail
- Experience with email marketing strategy, automation, and analytics
- Ability to manage multiple priorities and stakeholders in a fast-paced environment
- Strong written and verbal communication skills
- Experience working collaboratively across departments and with external vendors or partners
- Experience working in a nonprofit, education, membership association, or mission-driven organization
- Interest in the Montessori community
Employee must reside in one of the following states:
Maine, Connecticut, Massachusetts, New Jersey, Pennsylvania, Maryland, North Carolina, Washington DC, Virginia, Georgia, Florida, Alabama, Tennessee, Ohio, Wisconsin, or Texas
