Description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

We are seeking a dynamic Senior Manager to lead strategic customer marketing initiatives that elevate our healthcare technology and customer engagement efforts through industry events, creation of think tanks, and award programs. This role blends strategic planning, operational excellence and creative storytelling to deliver impactful experiences that drive engagement, recognition, and measurable brand reputational outcomes.

Key Responsibilities

Technology Marketing Program Management

• Drive coordinated enterprise efforts that support CVS Health positioning as an innovator and technology industry leader.
• Partner with stakeholders in Marketing, Communications, Strategy, Technology, Legal, and others to develop messaging strategy and content. Develop roadmaps/ calendars/ and project plans that support strategic objectives.
• Establish executive reporting mechanisms and metrics to illustrate impact.

Awards & Recognition

• Identify and secure industry award opportunities (e.g., HIMSS, HealthTech Innovation Awards).
• Lead the submission process, crafting compelling narratives and ensuring timely delivery.
• Amplify award wins through integrated marketing campaigns and PR initiatives.

Marketing Integration

• Align event and award strategies with product launches, demand generation, and brand positioning.
• Collaborate with product, sales, legal, and communications teams to ensure consistent messaging.
• Develop content for events and award campaigns (presentations, case studies, press releases).

Analytics & Reporting

• Define KPIs for events and awards (attendance, engagement, leads, media coverage).
• Use data-driven insights to optimize future programs and demonstrate ROI.

Leadership

• Manage agency partners, and internal cross-functional team members.
• Foster cross-functional collaboration to deliver high-quality outcomes.

Required Qualifications

• 7+ years in marketing, with at least 3 years in event marketing or healthcare technology.
• Proven success in managing large-scale events and award programs.
• Strong project management and vendor negotiation skills.
• Excellent communication and storytelling abilities.
• Familiarity with healthcare industry trends and compliance considerations.
• Ability to travel for events as needed

Preferred Qualifications

• Master's Degree (MBA or MHA) - for leadership and strategic marketing expertise.
• Certifications such as:
• Certified Meeting Professional (CMP) - for event management excellence.
• Healthcare Marketing Certification - for industry-specific marketing knowledge.
• Digital Marketing Certifications (HubSpot, Google Analytics) - for integrated campaign skills.

Education

Bachelor's degree required in one of the following:

• Marketing or Communications, Business Administration, or related field. budget management.
• Preferred: Master's degree (MBA or MHA) and certifications such as CMP, healthcare marketing, or digital marketing.

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 02/25/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.