The Pokémon GO team is looking for a Product Marketing Manager, Live Events to lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs.

This role is expected to focus primarily on Live Events across APAC, including Japan, while also supporting Live Events initiatives at the global level. You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape how Pokémon GO live events are positioned, branded, and brought to market. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution.

You will partner closely with Live Events Production, Game Design, Product Management, Creative, Community, Social, CRM, Communications/PR, Analytics, regional marketing teams, and other cross-functional partners to create and execute go-to-market plans for Pokémon GO live event experiences. You will also collaborate with key external partners to align on strategy, creative, communications, and approvals while maintaining the quality standards expected of Pokémon GO.
What You Will Do

• Lead Live Events marketing strategy. Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach, and go-to-market plans that support player and business goals.
• Lead marketing within the Live Events team. Partner with Production, Game Design, Product Management, and other cross-functional leaders to help shape event concepts, drive alignment, and connect the in-game and real-world experience.
• Develop event positioning, branding, and messaging. Translate event concepts, gameplay, player insights, and regional context into clear positioning, value propositions, campaign narratives, naming and messaging frameworks, and player-facing communications.
• Lead integrated go-to-market planning. Build global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels, aligning teams around key milestones, deliverables, dependencies, and launch readiness.
• Leverage advanced AI tools and workflows. Use leading AI capabilities to accelerate insight synthesis, strategic planning, campaign ideation, localization support, project workflows, quality control, and performance analysis. Build repeatable AI-enabled processes that improve speed and quality while applying strong judgment around accuracy, confidentiality, IP, brand standards, and human review.
• Connect the real-world and in-game player experience. Partner closely with Production, Product Management, and Game Design to ensure marketing reflects the full event experience, communicates player value clearly, and creates cohesion across physical and digital touchpoints.
• Lead creative development. Develop creative briefs and partner with internal creative teams, agencies, regional teams, and external partners to produce campaign concepts, key art, video, digital assets, event branding, and other player-facing materials.
• Drive cross-functional marketing execution. Coordinate stakeholders across functions and regions, clarify ownership and timelines, identify risks and trade-offs, and keep complex event marketing work moving from concept through post-event learning.
• Coordinate global and regional marketing. Create strategies that can scale across Pokémon GO live events while enabling regional teams to adapt plans based on local player behavior, cultural insights, market opportunities, and on-the-ground expertise.
• Partner with external stakeholders. Lead marketing alignment with key brand, licensing, and external partners on positioning, branding, creative, communications, approvals, and major franchise initiatives connected to live events.
• Own marketing measurement and learning. Establish KPIs and success criteria upfront, partner with Analytics and cross-functional teams to evaluate performance, and turn event and campaign learnings into recommendations for future programs.
• Prioritize marketing resources and investments. Help direct creative resources, agency support, channel investment, and marketing budgets toward the highest-impact player and business opportunities.
• Champion the Trainer perspective. Develop a deep understanding of Pokémon GO players, live event attendees, community sentiment, and participation barriers, and bring those insights into event concepting, positioning, go-to-market planning, and marketing decisions.

What you will need

• 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines.
• Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses, ideally within mobile gaming, entertainment, technology, or location-based experiences.
• Demonstrated ability to lead complex cross-functional initiatives involving product, creative, marketing, production, regional, and external partner teams.
• Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing.
• Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution, build efficient workflows, critically evaluate outputs, and use AI responsibly in a brand- and partner-sensitive environment.
• Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy.
• Strong strategic thinking with the ability to move comfortably from high-level event strategy into hands-on execution.
• Excellent written, verbal, and presentation skills, with the ability to create clarity, drive alignment, and communicate recommendations to senior stakeholders and external partners.
• Strong project management and organizational skills, with the ability to operate effectively across overlapping event timelines in a fast-moving live-service environment.
• Collaborative working style and demonstrated ability to influence without direct authority, navigate trade-offs, and work effectively across tightly integrated cross-functional teams.
• Business-level proficiency in both English and Japanese is required.
• Bachelor's degree or equivalent practical experience.

Plus If...

• You have experience marketing large-scale live events, experiential programs, location-based entertainment, or other real-world consumer experiences.
• You have marketed mobile or free-to-play games, or worked on a live-service product with a frequent content and event cadence.
• You have experience building campaigns that connect a digital product experience with an in-person or experiential component.
• You have worked with global and regional teams and developed marketing strategies across multiple markets and cultures.
• You have built or scaled AI-enabled marketing workflows, experimentation frameworks, knowledge systems, or creative processes that improved team speed, decision quality, or campaign effectiveness.
• You have experience partnering directly with Product Management, Game Design, Production, and/or live event teams.
• You have experience working with major entertainment or licensed IP, especially in highly collaborative approval environments.
• You understand Pokémon GO, its community, and the broader Pokémon franchise.
• Experience planning and executing marketing or live-event initiatives with local governments, tourism boards, or other public-sector partners in Japan.

Please ensure that the résumé/CV you attach is written in English.

概要

"Pokémon GO"では,世界各地で開催するリアルイベントのプロダクトマ-ケティングを推進するマネ-ジャ-を募集しています.

主に日本を含むAPAC地域のライブイベントを担当し,世界各地のライブイベント施策にも携わります.戦略的思考,クリエイティブなマ-ケティング,部門横断のリ-ダ-シップ,AIを積極的に活用する姿勢を組み合わせ,"Pokémon GO"のライブイベントの市場における位置付け,ブランディング,市場展開を担います.プロダクト,プレイヤ-,事業それぞれの優先事項を踏まえ,プレイヤ-がゲ-ム内と現実世界の両方で参加したくなる魅力を伝えます.また,AIツ-ルを高度に活用することで,インサイトの整理,企画,クリエイティブの検討,施策の実行を加速させます.

ライブイベント制作• 運営,ゲ-ムデザイン,プロダクトマネジメント,クリエイティブ,コミュニティ,ソ-シャル,ダイレクトマ-ケティング,広報• PR,デ-タ分析,各地域のマ-ケティングチ-ムなど,幅広い関係者と連携し,"Pokémon GO"のライブイベントの市場展開計画を策定• 実行します.主要な外部パ-トナ-とも協働し,"Pokémon GO"に求められる品質を維持しながら,戦略,クリエイティブ,コミュニケ-ションに関する合意形成を進めます.
主な業務内容

• ライブイベントのマ-ケティング戦略の策定• 推進. 担当する"Pokémon GO"のライブイベントについて,目標,対象者,ポジショニング,マ-ケティングの方針,市場展開計画を定め,プレイヤ-と事業の目標達成に向けてプロダクトマ-ケティング戦略を一貫して担います.
• ライブイベントチ-ムにおけるマ-ケティングの主導. 制作• 運営,ゲ-ムデザイン,プロダクトマネジメントなどの部門責任者と連携し,イベントコンセプトの具体化,関係者間の合意形成,ゲ-ム内と現実世界の体験の連動を推進します.
• イベントのポジショニング• ブランディング• メッセ-ジの開発. イベントコンセプト,ゲ-ムプレイ,プレイヤ-インサイト,各地域の事情を踏まえ,明確なポジショニング,提供価値,キャンペ-ンのスト-リ-,ネ-ミングとメッセ-ジの指針,プレイヤ-向けコミュニケ-ションを設計します.
• 統合的な市場展開計画の策定. Web,ソ-シャル,CRM• ダイレクトマ-ケティング,コミュニティ,PR,クリエイタ-,プラットフォ-ムとの連携,広告など,各地域のマ-ケティングチャネルを横断するグロ-バルのマ-ケティング計画を策定します.主要なマイルスト-ン,成果物,依存関係,公開• 展開に向けた準備状況について,チ-ム間の認識を揃えます.
• 高度なAIツ-ルとワ-クフロ-の活用. 先進的なAI機能を活用し,インサイトの統合,戦略立案,キャンペ-ンの発想,ロ-カライゼ-ション支援,プロジェクトの進行管理,品質管理,効果分析を効率化します.情報の正確性,機密情報管理,知的財産,ブランド基準,人によるレビュ-などの観点で適切に判断しながら,スピ-ドと品質を高める再現可能なAI活用プロセスを構築します.
• 現実世界とゲ-ム内のプレイヤ-体験の連動. 制作• 運営,プロダクトマネジメント,ゲ-ムデザインと密接に連携し,イベント体験全体をマ-ケティングに反映します.プレイヤ-にとっての価値を明確に伝え,リアルとデジタルの各接点で一貫した体験を実現します.
• クリエイティブ制作の推進. クリエイティブブリ-フを作成し,社内のクリエイティブチ-ム,代理店,各地域のチ-ム,外部パ-トナ-と連携して,キャンペ-ンコンセプト,キ-ビジュアル,動画,デジタル素材,イベントのブランド表現など,プレイヤ-向けの制作物を開発します.
• 部門横断でのマ-ケティング施策の実行. 部門や地域をまたぐ関係者を調整し,担当者とスケジュ-ルを明確にします.リスクや両立の難しい課題を把握し,企画段階からイベント終了後の振り返りまで,複雑なイベントマ-ケティングを着実に進めます.
• グロ-バルと世界各地域のマ-ケティングの連携. "Pokémon GO"の複数のライブイベントに展開できる戦略を策定します.同時に,各地域のチ-ムが,現地のプレイヤ-行動,文化的なインサイト,市場機会,現場の知見に基づいて計画を調整できるようにします.
• 外部ステ-クホルダ-との連携. 主要なブランド• ライセンス関連のパ-トナ-やその他の外部パ-トナ-と,ポジショニング,ブランディング,クリエイティブ,コミュニケ-ション,承認,ライブイベントに関連するポケモンの主要施策について,マ-ケティング面の合意形成を主導します.
• マ-ケティングの効果測定と学びの活用. KPIと成功基準を事前に設定し,分析チ-ムや関係部門と連携して成果を評価します.イベントやキャンペ-ンから得られた学びを,今後のプログラムの改善提案につなげます.
• マ-ケティングリソ-スと投資の優先順位付け. クリエイティブの制作リソ-ス,代理店の支援,チャネルへの投資,マ-ケティング予算を,プレイヤ-と事業に最も大きな効果をもたらす機会へ配分できるよう支援します.
• プレイヤ-の視点の示唆. "Pokémon GO"のプレイヤ-,ライブイベント参加者,コミュニティの反応,参加の障壁を深く理解し,その知見をイベントの企画,ポジショニング,市場展開計画,マ-ケティングの意思決定に反映します.

必須要件

• プロダクトマ-ケティング,コンシュ-マ-向けマ-ケティング,統合マ-ケティング,ライブイベントマ-ケティング,エンタ-テインメントマ-ケティング,または関連分野での5年以上の実務経験.
• コンシュ-マ-向けプロダクト,運用型サ-ビス,または継続運営型ビジネスにおいて,市場展開戦略を策定• 実行した経験.特に,モバイルゲ-ム,エンタ-テインメント,テクノロジ-,位置情報を活用した体験に関する経験が望ましい.
• プロダクト,クリエイティブ,マ-ケティング,制作• 運営,各地域のチ-ム,外部パ-トナ-が関わる,複雑な部門横断の取り組みを主導した実績.
• ポジショニング,メッセ-ジ設計,オ-ディエンスのセグメンテ-ション,キャンペ-ン戦略,ブランド開発,統合マ-ケティングに関する深い理解.
• AIツ-ルを高度に使いこなし,マ-ケティングの戦略• 実行に効果的に活用できること.効率的なワ-クフロ-を構築し,出力を批判的に検証するとともに,ブランドやパ-トナ-への配慮が求められる環境で責任を持ってAIを利用できること.
• プレイヤ-,プロダクト,キャンペ-ン,イベントに関するデ-タのいずれか,または複数を活用し,機会の特定,成功指標の設定,成果測定,今後の戦略策定に取り組んだ経験.
• 高い戦略的思考力を持ち,イベント全体の戦略立案から実務の遂行まで柔軟に対応できること.
• 優れた文章力,口頭でのコミュニケ-ション力,プレゼンテ-ション力を持ち,複雑な内容を明確に整理し,合意形成を進め,経営層を含む社内関係者や外部パ-トナ-に提案を伝えられること.
• 高いプロジェクト管理能力と業務整理能力を持ち,変化の速いサ-ビス環境で,複数のイベントのスケジュ-ルが重なる状況にも効果的に対応できること.
• 協調性を持って業務に取り組み,直接の指揮命令権がない関係者にも働きかけ,両立の難しい課題を調整しながら,密接に連携する部門横断チ-ムで成果を上げられること.
• 英語• 日本語の両方で,ビジネスレベルのコミュニケ-ションができること.
• 学士号,またはそれに相当する実務経験.

歓迎する要件

• 大規模なライブイベント,体験型プログラム,位置情報を活用したエンタ-テインメント,その他のリアルな消費者体験のマ-ケティング経験.
• モバイルゲ-ムや基本プレイ無料ゲ-ムのマ-ケティング経験,またはコンテンツやイベントが頻繁に更新される 運用型プロダクトでの業務経験.
• デジタルのプロダクト体験と,対面または体験型の施策をつなぐキャンペ-ンを設計した経験.
• グロ-バルおよび各地域のチ-ムと協働し,複数の市場や文化にまたがるマ-ケティング戦略を策定した経験.
• AIを活用したマ-ケティングワ-クフロ-,実験• 検証の仕組み,ナレッジ管理の仕組み,クリエイティブのプロセスを構築• 拡張し,チ-ムのスピ-ド,意思決定の質,キャンペ-ンの効果を高めた経験.
• プロダクトマネジメント,ゲ-ムデザイン,制作• 運営,ライブイベントのいずれか,または複数のチ-ムと直接連携した経験.
• 大手エンタ-テインメントIPやライセンスIPに携わった経験.特に,多くの関係者との連携• 承認が必要な環境での経験.
• "Pokémon GO",そのコミュニティ,ポケモン全般に関する理解.
• 日本の地方自治体,観光局,その他の公的機関と連携し,マ-ケティング施策やライブイベントを企画• 実行した経験.

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Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry - bringing hundreds of millions of players together through a shared love of play.

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